Europe's
Leading
Aviation
Publisher
Key Publishing Limited
Units 1-4
Gwash Way Industrial Estate
Ryhall Road
Stamford
Lincolnshire
PE9 1XP
t: +44 (0) 1780 755131
f: +44 (0) 1780 757261
e: info@keypublishing.com
| On The Shelves... |
 September 2010 Buy Now |
| Links... |
| Today's Pilot Website |
| Subscriptions & Renewals |
| Past Issues |
| Contacts... |
| Advertisement Manager: Rhona York |
| Designer: Tom Bagley |
| Editor: Dave Unwin |
| Editor's Secretary: Julie Lawson |
| News Editor: Dave Willis |
| Production Editor: Sue Blunt |
| Subscriptions Manager: Roz Condé |
| Web Editor: Gary Parsons |
| WebMaster: Simon Russell |
The Market
The general aviation market has continued to grow at a consistent rate over the last few years and Forecast International has projected that manufacturers of general aviation and utility aircraft will turn nearly 27,140 aircraft into almost $22.55 billion from the period 2007 – 2016. Currently in the UK we have 21,331*UK registered aircraft, 32,000 registered PPL Licence holders and over 300 flying clubs and schools.and this is set to grow year on year.
General Aviation is an affluent market for ratings across the board and with many people looking towards their Commercial Pilots Licence they use this sector as their first step to the ultimate goal.
The acquisition of Business Jets and Very Light Jets is set to grow by 27% between 2008 – 2025 and the owners of these aircraft will need pilots to fly them.
* Sources FAA & CAA
Editorial Profile
Today’s Pilot is one of Europe’s top general aviation magazines. Expertly written by pilots, for pilots, the magazine is beautifully designed and illustrated with award winning photography.
Every month each issue contains at least one in-depth flight test, often a Today’s Pilot European or world exclusive covering a range of aircraft types from vintage sailplanes and classic warbirds through to modern kit-planes and even prototypes. Other regular features include technical articles, training pieces, great competitions and free landings vouchers together with all the very latest aviation news from around the world.
Readership
Today’s Pilot is read in over 50 countries and our readers are flyers with an average of 31 – 50 hours flown per year. The average income of a Today’s Pilot reader is £50,000 and, as you would expect, 50% of them own or part share in one or more aircraft. As our readers are very involved with their passion, 64% of them are members of flying associations*.
*Source of information in-magazine survey
The Product
- A4, glossy, perfect bound
- Monthly frequency
- Established in 2000
- Cover price £3.80
A creative approach
Advertorials
Advertorials are a proven way of blending an advertising theme into an editorially styled feature, thereby delivering a very strong message to new and existing customers. Today’s Pilot can write and design an advertising feature based on your business, products and services from information supplied by you.
Supplements/Promotional Material
Today’s Pilot magazine can design, write and produce your promotional material in a variety of languages, sizes and specifications. We can also distribute your supplements through Today’s Pilot magazine at the shows we attend or via direct mail to a particular target market.
Reprints
Articles that have featured in Today’s Pilot are an excellent way to promote your company at events and through direct mail. The reprints can range from 2 – 12 pages and can be re-designed to carry your advertising message.
Gatefold, Outserts, Loose Inserts
Today’s Pilot can accommodate single and double gatefolds, outserts and loose inserts. This creative form of marketing can have a huge impact when you are launching new products/services.
